27 January 2017
In today’s highly competitive food and beverage market, forging and sustaining a personal connection with consumers is increasingly complex. Thus 2017 is the year that the bar for authenticity will be raised, putting brands in the hot seat to deliver a richer consumer experience through packaging, messaging and social engagement. Read on for trends we believe will help build brand loyalty and affect purchasing behavior in 2017.
14 November 2016
America Recycles Day is upon us, but does America recycle? Studies overwhelmingly reveal that Americans support recycling and believe that if more people recycled, it would help the environment. Unfortunately, support for recycling doesn’t always translate into action. This post from Jason Pelz, Vice President of Environment for Tetra Pak North, Central and South America, explores why.